FILINDA Rebranding

Visual Identity, Logotype, Slogan, Rebranding, Web Design
The briefing:
FILINDA Rebranding


Filinda Fashion has been specializing in clothing and underwear for the whole family. The company had the need to redefine its Brand Identity, that’s why we were asked to redesign the logo, as well as the Corporate Image.

Based on the previous logo we created the new one in a more pleasant and friendly way and instead of the red circle we expand the F letter in the shape of heart. To complete the image we added the slogan “Live.Love.Buy” making it more attractive and recognizable.

Following minimal structure and using red color as the main element we designed the business cards, the packaging and the whole Visual Identity.