Georgiadis Retsina


Visual and Corporate Identity, Branding, Logotype, Brochure, Packaging, Label Design, Exhibition Graphics, Adverts
The briefing:


Since the early 70s, Retsina Michalis Georgiadis is offering to people what they’ve always loved, good Greek wine. The company had the need to keep a fresh and up to date profile, so we were assigned to design the Logo, the Brand Identity and the Corporate Image.

Based on the former design, we kept the barrel as the main element of the new logo, in a modern and minimal version. For the labels we used the symbol of grapes following a more graphic structure, and repetitive patterns with simple and fine lines.

Additionally, we continuously design the interior graphics of the exhibitions that the company takes place highlighting the quality and services they offer.

Our collaboration emphasizes the simplicity and continuity of their products.