KATERINA OUZOUNOGLOU Branding

Katerina Ouzounoglou is a pharmacist in Thessaloniki and assigned to Karotto™ the branding of her own store.

Thinking outside the main idea and image that a pharmacy store has, we designed the logo in a modern and fresh look. We designed the tree of life in a minimal style with clean lines and created icons that are related with the industry to give a more vivid image. As for the color, it is usually associated with health and trust.