SCREAM Branding

Logotype, Corporate Identity, Catalogue, Interior Graphics, Icon Design
The briefing:
SCREAM Branding


Scream is an ice cream shop in Paliouri Chalkidiki and entrusted Karotto™ to design the whole identity of the shop.

For the logo we used a more playful font, as if designed with whipped cream, while the exclamation mark is like an ice cream cone. Pink completes the concept as a delicate color and is associated with bubble gum and cotton candy.

Based on black and pink and using simple patterns we designed the catalogues and the interior of the shop.