The Bean

THE BEAN Branding

Visual Identity, Logotype, Packaging, Naming, Label Design
The briefing:
THE BEAN Branding


In 2015 “The Distiller” Company launched its own coffee brand and we were asked to design the Logo and the Brand Identity.

Their new product offers to the lovers of the coffee unique and exotic blends from prime coffee beans around the world. Based on that, we chose the Brand Name “The Bean” and we combined the initial letter B with the shape of the actual coffee bean for the trademark design. We used a strong and solid font for the logotype and black colour as the main palette. Each label has its own brand name, so we also designed icons for the coffee blends.