ORCO Rebranding

Orco is one of the most recognizable brand names in the field of health information technology. The company had the need to redefine its Brand Identity, that’s why we were asked to redesign their logo and update their Corporate Identity.

Combining the previous logos, we redesigned the new one using simple geometric lines in order to give a fresh and up-to-date profile. The use of the green color for the corporate identity, emphasizes the growth and stability of the company throughout the years in the health technology industry.

Following minimal structure and simple patterns we designed their corporate brochure and the website graphics.