TETRAS COMMUNITY Branding

Tetras Community is a rising company with sunglasses and watches. We were asked to create the entire Brand Identity, from the trademark to the eshop.

We chose the name “Tetras” from the name of the homonymous colorful fish to refer to the multi color collection of accessories, while the logo has a dual visual appearance. Its basic image is the fish, but on its negative side it forms the letters "T" and "C", which are the initials of the "Tetras Community".